FAX Architectural Design / Brand identity

Li Wen

FAX Architectural Design / Brand identity

FAX 椽桢建筑设计 / 品牌形象
之间设计出品
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FAX 椽桢建筑设计事物所,为旅法建筑师 FANG 创建,FAX 中文为传真,传真的谐音椽桢,椽为古建房子横向的梁,桢为古建房子竖向的柱。标志取横竖椽桢之意,横竖之间形成立体的FAX字型,整体logo犹如耸立的建筑。

FAX Architectural Design / Brand identity
Designed by ONE & ONE DESIGN
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FAX Architectural Design Business Premises is founded by France architect FANG. In Chinese the word ‘FAX’ is ‘传真’which pronounced same as ‘椽桢’. ‘椽’means the transverse girders of ancient house; ‘桢’ means the vertical columns of ancient house. The logo takes the meaning of transverse girders and vertical columns, the horizontal and perpendicular lines forming the shape of the word ‘FAX’.
The vertical line could stretch any longer according to the practical application of the logo.

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