WUYI RUIFANG BRAND IDENTITY AND TEA PACKAGING 2012

Li Wen

WUYI RUIFANG BRAND IDENTITY AND TEA PACKAGING 2012

武夷瑞芳茶
之间设计出品

武夷瑞芳茶号创建于一八九九年,由江氏岩茶泰斗江泰源先生于武夷山原崇安县码头创办,为清末著名茶坊。江老先生在茶叶的种植、加工等方面有许多独到之处,现今瑞芳茶庄第三代传人,传承祖业,潜心问茶,所制大红袍、肉桂、水仙等精品汤色澄明、品味醇正。之间设计自从2012年起开始为这百年老号做整体品牌形象设计。



WUYI RUIFANG TEA PACKAGING
Designed by ONE & ONE DESIGN

Wuyi Rueifang tea, founded in 1899 by Mr. Jiang Taiyuan in Wuyishan which is the famous teahouse in the last period of the Qing. There are something unique about tea cultivation and tea processing by Mr. Jiang. Still now, Mr. Jiang is the third generation of successor. Robe tea, cassia tea, narcissus tea and some other collection of tea the produce are all taste mellow and have clarity color.

One & One Design developed the brand identity and in charge of full collection packaging design for WUYI RUIFANG tea since 2012.

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