食源 FOORIGIN

YK LAM

食源 FOORIGIN

「食」是維持我們的身體機能運作的重要環節,我們每天都會進食,但上次你問食物是什麼,到底是什麼時候?食物的本質被社會和科技急速的發展逐漸掩蓋,人們習慣在超市購買、習慣大快朵頤地享用餐桌上的食物,卻對於食物的根源停留於表面。因此,此專案希望能夠喚醒大家的關注,以及反思更多有關食物的本質。 每次提及食物的真相,大多的媒體為了達至阻嚇的作用,都習慣以血腥和恐怖的手法向大眾展示動物被屠宰的過程。然而,效果並不明顯著,只換取短暫的阻嚇作用。因此,「食源」以輕鬆和間接的手法去引起大眾的好奇心,以簡潔易明和輕鬆的視覺手法,傳遞關於食物的真相。

We eat every day. But when is the last time you ask: What is food? We as a consumer, seldom explore and consider the so-called “food” that we are eating. Generally, we don’t know where is it come from and the understanding of the truth of food still keeps on the surface. With the fast-paced city, we get used to getting food from the supermarket with an elegant packaging but we often forget the origins of the food we eat every day. Therefore, this project aims to raise the awareness of people about knowing the truth of food. When it comes to the truth of food, media likes to highlight the bloody and disgusting scenes of slaughtering the animal in order to have a deterrent effect. However, it is hard for the audience to accept and the effectiveness is temporary. Thus, this project called “Foorigin”, is going to use a causal and indirect way to arouse people's curiosity and to present the truth of food in order to enable people to understand acceptably and interestingly.

類別: 平面設計, 攝影
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