A I R W A L K

Rong

A I R W A L K

“AIRWALK” is a service provider mainly for outdoor mountaineering, camping, sporting goods, and equipment, its guest group is young people who love nature and outdoor activities. Easy, safe, professional is the core of corporate image. The corporate identity uses “green light” with a nightly security character as the main tone, the LOGO shows a combination of A (Air) and W (Walk) and incorporates the concepts of mountains, safety rings, and tents. Peripheral product “fluorescent tape” uses the LOGO as a visual extension, to convey the image of united and secure interlocking. We use fluorescent tape with the corporate identity as an offering, if customers are camping or carrying out other activities at night, the fluorescent tape can act as a visual reminder to determine the range of night activities, being a low-cost and widely-loved publicity product. And this simple product corresponds well to corporate philosophy.

『AIRWALK』,主要服務戶外登山露營運動用品及裝備,客群鎖定熱愛大自然且有戶外活動需求的年輕族群,輕鬆、安全、專業是企業形象核心。 企業識別使用具有夜間安全性質的「螢光綠」為主色調,Logo概念將A(Air)與W(Walk)的字型結合,並且加上山脈、安全環、帳篷等三種概念組合而成。 周邊產品「螢光膠帶」使用Logo做視覺的延伸,傳達象徵團結與安全的環環相扣形象。我們將具有企業識別的螢光膠帶作為贈品之一,若客戶們正在夜間進行露營等活動時,螢光膠帶具備夜晚的活動範圍的視覺提示功能,是低成品且廣受大眾喜愛的宣傳品之一,而這項簡單的產品足以和企業理念相呼應。

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